Productivity Gains
AI-assisted editing reduces production time by up to 40%, enabling creators to focus on storytelling rather than technical execution.
Read the study →Understanding how artificial intelligence reshapes creative economies, labor markets, and the future of video production.
AI-assisted editing reduces production time by up to 40%, enabling creators to focus on storytelling rather than technical execution.
Read the study →Lowering barriers to professional-grade tools enables independent creators to compete with established studios.
Read the study →The global video editing software market is projected to reach $1.8B by 2027, driven by AI integration.
Read the study →"The future of creative work isn't about replacing humans with machines—it's about amplifying human potential through intelligent tools that handle the repetitive, so creators can focus on the remarkable.
— Laicena Research Team, 2026
Source: Laicena Economic Research Index, Q4 2025
Our longitudinal study of 5,000+ video creators shows that AI-assisted workflows lead to a 3.2x increase in content output without compromising quality. However, success increasingly depends on strategic thinking and brand development rather than technical editing skills alone.
Read full report →While automation displaces certain routine editing tasks, it simultaneously creates demand for new roles: AI prompt engineers, creative directors for AI systems, and ethics specialists. Net job creation in the creative sector is projected at +18% by 2030.
Read full report →AI tools lower geographic and economic barriers to professional video production. Creators in emerging markets now have access to capabilities previously limited to well-funded studios, fostering a more diverse global creative ecosystem.
Read full report →Join our research community to contribute insights, access early findings, and help ensure AI benefits creators worldwide.